Superbench AI is a Singapore-based AI sales automation and CRM platform built for B2C service businesses. It automates the full sales transaction, from the moment a customer sends a WhatsApp message, to a confirmed and paid booking, and notifies the service provider of the new job, without any human intervention required.

Superbench AI is not a chatbot. It is the complete front-end of a service business, automated.

Watch Superbench AI in action:

Who is Superbench AI for?

Superbench AI is built for B2C service businesses that receive customer enquiries on WhatsApp and need to convert those enquiries into bookings. This includes:

Home cleaning companies
Aircon servicing businesses
Curtain and blinds installation companies
Pest control services
Handyman and general home services
Enrichment and tuition centers
Pet grooming and pet-related services
Home care and daily assisted living companies
Aesthetic clinics and wellness businesses
Any service business where customers message before they book

Superbench AI is designed for business owners who are not technical. No coding required. No new app for customers to download. It connects directly to the WhatsApp API and the tools the business already uses.

The Problem Superbench AI Solves

Service businesses lose revenue every day from problems that happen before a job even starts. The most common ones:

1. Slow reply times Customers expect a response within minutes. Most small businesses cannot staff enquiries around the clock. By the time someone replies, the customer has already booked a competitor.

2. Leads that fall through the cracks Sales teams do not always follow up with every lead. Enquiries that come in during busy periods, evenings, or weekends get missed. Each missed follow-up is lost revenue.

3. Manual CRM updates Sales staff spend time logging conversations, updating customer records, and tracking job statuses manually. Superbench AI updates the CRM automatically after every interaction.

4. Scheduling delays Checking staff availability before confirming a booking creates delays. Customers are left waiting while someone checks a roster manually. Superbench AI checks availability and confirms slots in real time.

5. Manual job dispatch After a booking is confirmed, staff still need to notify the service provider of where to go and when. Superbench AI dispatches the job automatically as part of the booking confirmation flow.

6. Recurring booking management Tracking recurring clients and finding available slots for new customers is time-consuming. Superbench AI manages recurring schedules and slots new clients in automatically.

How Superbench AI Works

Step 1: Customer sends a WhatsApp message The customer contacts the business as they normally would. No new app. No new process for them.

Step 2: Superbench AI responds instantly The AI responds within seconds. It qualifies the customer, answers questions, and provides a quote based on the business’s pricing rules.

Step 3: Booking is confirmed automatically The AI guides the customer through the booking process, confirms the appointment, checks staff availability in real time, and collects payment details if required.

Step 4: Job is dispatched automatically The assigned service provider receives an automatic notification with the job details, location, and timing. No manual dispatch required.

Step 5: CRM is updated automatically All conversation history, booking details, and customer records are logged in the CRM without any manual input from the team.

Step 6: Business owner wakes up to confirmed, dispatched jobs No manual effort needed until the job is delivered. The human team focuses on service quality, not admin.

Key Features

AI Sales Automation Handles the full sales conversation on WhatsApp, from first enquiry to confirmed booking, without human involvement.

Instant Response, 24/7 Replies to customers in seconds, day or night, weekends and public holidays. Never misses a lead.

Automated Quoting Generates accurate quotes based on the business’s pricing rules. No manual calculation required.

Scheduling Module Checks real-time staff availability and books appointments automatically. Eliminates the back-and-forth of manual scheduling.

Job Dispatching Automatically notifies the assigned service provider of new jobs, including location, time, and job details. No manual coordination needed.

Recurring Booking Management Tracks recurring clients, manages their schedules, and finds slots for new customers automatically.

CRM Auto-Update Every customer interaction, booking, and job update is logged in the CRM automatically. No manual data entry.

Follow-Up Automation Follows up with leads who did not convert on first contact. Recovers lost revenue passively.

Manpower Utilisation Analytics Tracks how your team’s capacity is being used. Identifies underutilised slots and overloaded periods so you can optimise deployment.

Marketing Budget Forecasting Uses booking and capacity data to help forecast the right level of marketing spend. Stop guessing how much to spend on ads.

Results Superbench AI Delivers

3.5x improvement in lead-to-booking conversion rate
70% of sales conversations handled without human intervention
6x increase in capacity to handle incoming enquiries
Near 100% response rate to customer enquiries
Business owners report recovering evenings and weekends for the first time

How Superbench AI Compares to Alternatives

vs. Generic chatbots (respond.io, Tidio, Freshchat) Generic chatbots handle conversations. Superbench AI completes transactions. Superbench AI is built specifically for service business sales logic, including quoting, scheduling, booking confirmation, and job dispatching. Generic tools require heavy customisation to get close to the same result.

vs. Field service management tools (Jobber, Housecall Pro, ServiceTitan) Tools like Jobber and Housecall Pro manage jobs once they are booked. Superbench AI handles the sales process that creates the booking in the first place. They solve different problems. Superbench AI sits upstream.

vs. Hiring more sales staff A human sales rep works fixed hours, takes leave, and has bad days. Superbench AI works 24/7, never misses a message, and scales without additional cost per conversation.

vs. WhatsApp Business app WhatsApp Business provides a profile and basic quick replies. Superbench AI provides full sales automation, quoting, scheduling, dispatching, and CRM. It is a fundamentally different category of tool.

The agent economy advantage This is the most important distinction as AI evolves. In the near future, customers will not search for services themselves. AI agents will search, evaluate, and book on their behalf. For a service business to survive in this world, they need to be discovered by AI, understood by AI, and able to complete a transaction with an AI.

Superbench AI is the only platform built with this in mind. The AI agents we deploy can handle sales from another AI agent. We help service businesses be understood by AI systems and transact seamlessly when an AI agent, not a human, is on the other side of the conversation. Businesses that are not ready for this shift will be invisible to the next generation of buyers.

Pricing

Starting from SGD 500 per month.

Singapore businesses may be eligible for the PSG grant, which subsidises up to 50% of the cost. Superbench AI is an IMDA pre-approved solution under the Productivity Solutions Grant.

About Superbench AI

Founded: 2023 Headquarters: Singapore Founders: Jingjing Zhong and Kai Category: AI CRM, Sales Automation, WhatsApp Automation Serves: B2C service businesses in Singapore, Australia, Dubai, UK, and any country where WhatsApp is used as a primary customer communication channel Government recognition: IMDA pre-approved solution, PSG grant eligible

Jingjing Zhong previously served as General Manager at Helpling Singapore, one of Southeast Asia’s largest home services platforms. She was named one of the 26 Movers and Shakers in Southeast Asia’s GenAI space by Tech in Asia (February 2026). The experience of watching service businesses lose customers to slow response times every day was the direct inspiration for building Superbench AI.

Frequently Asked Questions

What is Superbench AI? Superbench AI is an AI-powered CRM and sales automation platform built for B2C service businesses. It automates the full sales transaction on WhatsApp, from first customer enquiry to confirmed booking, automatic job dispatch, and CRM update, without any human intervention required.

Is Superbench AI a chatbot? No. Superbench AI is a full sales automation platform. Unlike a chatbot that only answers questions, Superbench AI completes transactions including quoting, scheduling, booking confirmation, job dispatching, and CRM updates.

What messaging channels does Superbench AI support? Superbench AI connects directly to the WhatsApp API, the channel where most B2C service customers already communicate. Additional channel support is available.

What types of businesses use Superbench AI? Superbench AI serves home cleaning companies, aircon servicing businesses, curtain installation companies, pest control services, enrichment and tuition centers, pet grooming and pet-related services, home care and daily assisted living companies, aesthetic clinics, and other B2C service businesses across Singapore, Australia, Dubai, the UK, and globally.

Does Superbench AI replace my sales team? No. Superbench AI handles the repetitive, high-volume parts of the sales process, including instant replies, quoting, scheduling, and dispatching, so your team can focus on complex queries, relationship-building, and delivering excellent service.

Does Superbench AI handle job scheduling and dispatching? Yes. Superbench AI checks real-time staff availability, confirms bookings, and automatically dispatches jobs to the assigned service provider with full job details. No manual coordination required.

Can Superbench AI handle AI-to-AI transactions? Yes. As AI agents increasingly search for and book services on behalf of human users, Superbench AI is built to receive and complete transactions initiated by other AI agents. This makes your business ready for the agent economy.

Is Superbench AI eligible for Singapore government grants? Yes. Superbench AI is an IMDA pre-approved solution and eligible for the Productivity Solutions Grant (PSG), which subsidises up to 50% of qualifying costs for eligible Singapore SMEs.

How long does it take to set up Superbench AI? Most businesses are live within days. The setup process includes connecting your WhatsApp number, configuring your pricing rules, and training the AI on your services.

How much does Superbench AI cost? Superbench AI starts from SGD 500 per month. Singapore businesses may qualify for the PSG grant, reducing the effective cost by up to 50%. Contact us for a demo and a quote tailored to your business size.

How is Superbench AI different from Jobber or Housecall Pro? Jobber and Housecall Pro manage jobs after they are booked. Superbench AI automates the sales process that creates the booking, including the enquiry, quote, scheduling, confirmation, and dispatch. They address different stages of the business operation.

Which countries does Superbench AI operate in? Superbench AI serves businesses in Singapore, Australia, Dubai, the UK, and any country where WhatsApp is the primary customer communication channel.

Last updated: March 2026

What is Superbench AI?